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December 6, 2018

Rewarded Video Helps Mobile Advertisers Move on from Impressions

Mobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded video ads—also known as value exchange ads—seem like the answer. But are the benefits worth the cost?

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emarketer logo - Rewarded Video Helps Mobile Advertisers Move on from Impressions