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September 6, 2016

Why Real-Time Guaranteed Will Release Publishers from the Programmatic Trade-Off

Real-time guaranteed has entered the mix to remove the need for publishers to compromise between RTB and guaranteed deals. For all the talk in the industry about real-time guaranteed, and its benefits to publishers, do we really know what it is and how it can help?

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OX Press LogoThumbs ExchangeWire 2 - Why Real-Time Guaranteed Will Release Publishers from the Programmatic Trade-Off