News

May 30, 2017

Publishers Want to Know: What’s My Inventory Worth?

As the programmatic advertising landscape continues to evolve with new technology and players, the fundamental question for publishers and app developers relying on ad-based revenue remains unchanged — what is the value of my advertising inventory? What has changed is the information and tools that are available to answer this question, depending on the ad tech partners a publisher uses.

Read the Full Article

OX Press LogoThumbs Digiday - Publishers Want to Know: What’s My Inventory Worth?

Topics

Publishers