News

February 13, 2017

PCH/Media Continues Adtech Repositioning, Strikes Header Bidding Deal with OpenX

Publishers Clearing House (PCH) – a direct marketing firm associated with sweepstakes – has struck a deal with OpenX that will see it use the adtech firm’s header bidding technology to help bolster advertising yield after early beta tests bolstered revenue 26%.

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The Drum news - PCH/Media Continues Adtech Repositioning, Strikes Header Bidding Deal with OpenX