News | OpenX Programmatic Advertising

You can change this at anytime.

Choose Location:

Accept & Confirm Disable Cookies

In order to deliver a personalized, responsive site, OpenX uses cookies to perform analytics and provide content and ads tailored to your interests. By clicking confirm, you are agreeing to the use of these cookies. For more information, please visit our privacy policy.

Programmatic advertising today is at a crossroads, and if advertising on the open web is ever going to catch up with the walled gardens, there needs to be a fundamental reset in terms of approach.

Featured Stories

Reaching the elusive digitally-driven millennial consumer

March 21, 2019

February 14, 2019

February 13, 2019

Recent News

Upcoming Archived

The Fragmented CTV Environment: Putting All the Pieces Back Together

October 18, 2018

Major Ad Exchanges Create Shared Principles to Achieve a Better Programmatic Marketplace

October 17, 2018

These Ad Exchanges Are Calling for a More Transparent Programmatic Marketplace

October 17, 2018

‘Too many players, not enough choice’: What’s driving ad tech consolidation

October 15, 2018

Why Opt-In Video Is A Win-Win Vision Of The Future

October 10, 2018

Fraudsters Are Masquerading As Real DSPs

October 9, 2018

ONS Shows Online & In-Store Growing Simultaneously: The Industry’s Opinion

October 5, 2018

U.S. consumers feel financially confident as holiday season approaches

October 2, 2018

Industry Comment: Search & Social to Be Driving Force Behind Global Ad Spend Growth

September 27, 2018

September 25, 2018

Millennials Prefer Subscription Streaming, Mobile Devices To Linear TV

September 24, 2018

Many consumers are loosening purse strings for the holiday shopping season

September 21, 2018

1 2 3 4 5 … 19