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Page 15
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Google Expands Its Exchange Bidding Program to Include More Than 100 Publishers
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Publishers Want to Know: What’s My Inventory Worth?
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‘It’s Not a Sustainable Market’: Header Bidding Puts a Strain on DSPs
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The State of Programmatic Direct in 4 Charts
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Growth at OpenX; SuperAwesome Get Certified
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Consorting With The Frenemy: Ad Tech Players Partner For Shared Identity Matching
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Are We Entering Adtech’s Era of Accountability?
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Why Marketers Are Still Struggling with Mobile Ad Formats
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Mobile Video: The Revolution That’s Just Getting Started
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Conquering Mobile: What Marketers Should Master In 2017
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Finding The Right PMP Inventory: Three Steps To Getting The Impressions You Need
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Reclaim Your Real Estate: How Publishers Can Kick Third-party Tags to the Curb
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