News

February 15, 2018

OpenX says Google’s Exchange Bidding has led to 48% revenue lift for publishers

A case study published by OpenX shows that publishers on its platforms using Exchange Bidding – Google’s answer to header bidding – have seen an average yield increase of 48% in the 12 months since the two started working together.

Read the Full Article

thedrum thumb - OpenX says Google's Exchange Bidding has led to 48% revenue lift for publishers