News

November 5, 2018

OpenX CEO: In a World of Clickbait, High-Quality Internet Ads Are ‘Fundamental’

It only takes a few clicks for a consumer to build a profile with a digital advertiser. It’s called programmatic advertising—an algorithmic system that runs like a stock exchange in which websites auction off targeted ad space to bidders who want to present a message to a specific audience.

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fortune logo 2016 840x485 - OpenX CEO: In a World of Clickbait, High-Quality Internet Ads Are 'Fundamental'