News

March 28, 2016

More partners, more problems. Keeping header bidding ‘contained’.

Header-bidding is among the most novel mechanisms to allow for the integration of programmatic demand into a publisher’s ad server, so it’s critical to get it right. For publishers, the benefits of obtaining full and fair value for all ad inventory through a competitive programmatic marketplace is clear.

>Read the Full Article

OX Press LogoThumbs Digiday - More partners, more problems. Keeping header bidding ‘contained’