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March 12, 2018

The Great Connected TV Debate: Subscription- vs. Ad-Supported Models

To date, the subscription business model has been viewed by some as the gold standard in the over-the-top (OTT) and connected TV (CTV) space, but the advertising opportunity should make CTV companies think twice about what is right for them. As the space grows, they will need to implement the strategies that ensure sustainable long-term growth.

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