News

April 4, 2018

Google announces full rollout of Exchange Bidding to counter header bidding rise

Google’s has today (April 4) announced the global rollout of Exchange Bidding to all of its DoubleClick for Publishers (DFP) customers, including a raft of new features, as the online media giant aims to see off the challenge that header bidding poses to its dominance of the ad serving market.

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