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May 30, 2018

APAC Advertisers & Publishers Must Tweak Strategy for Mobile: Q&A with OpenX Co-Founder Jason Fairchild

Marketers and publishers need to better arm themselves to tap opportunities from the growing adoption of mobile in Asia-Pacific, or risk being left behind.

This means, amongst other things, ensuring support for various ad formats such as interstitials and rewarded video, urges OpenX’s co-founder Jason Fairchild, who believes many publishers and advertisers in the region remain unprepared for mobile.

In this Q&A with ExchangeWire, Fairchild adds that campaign strategies need to be tweaked and marketers must assess elements, such as user location, when creating ad content.

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