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September 24, 2015

All Access Pass: Dissecting Header Bidding With OpenX’s Qasim Saifee

Header bidding (also referred to as tagless bidding) might seem as mysterious as it is exciting. Sure, it’s driving mad revenue for all your publisher friends, but what are these whispers about editing source code, latency and bizarre implementations never seen before in digital advertising? Oh dear, oh my!

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