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March 8, 2018

Ads.txt Adoption Continues Its Steady Growth

Ads.txt has emerged as a trend within programmatic advertising over the past year, so you better get used to it.

Last May, the Interactive Advertising Bureau (IAB) Tech Lab launched ads.txt, which is a text file on publishers’ sites that lists all the vendors that are authorized to sell their inventory. Because domain spoofing and arbitrage have plagued programmatic advertising, ads.txt was created so that ad buyers could have a tool to check whether a vendor’s claim to a piece of inventory was legitimate or not.

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