News

February 2, 2018

With 54% of comScore 1000 publishers adopting ads.txt, OpenX says it will start banning unauthorized inventory

OpenX reports that 54 percent of the comScore 1000 had implemented ads.txt on their sites by mid-January. That’s up from 7 percent in August, when ads.txt adoption was slow to scale. The analysis by OpenX focuses on the largest publishers, with adoption monitored by its own crawler.

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martechtoday logo - With 54% of comScore 1000 publishers adopting ads.txt, OpenX says it will start banning unauthorized inventory