September 6, 2017
For a healthy marketplace to thrive, both the buyer and the seller must be treated fairly. That is why we’ve designed an honest and transparent first-price auction - the first and only one in the market to date.
May 23, 2018
OpenX in 2014 (part 7 of 10)
Looking back to 2014, this year marked a huge milestone for the larger programmatic advertising ecosystem. eMarketer produced their first ever estimates for US programmatic ad spending, and found that market was at $10 billion, accounting for nearly 50% of digital advertising dollars.