September 6, 2017

Featured Blog

How We Are Rolling Out The First Transparent First-Price Auction

For a healthy marketplace to thrive, both the buyer and the seller must be treated fairly. That is why we’ve designed an honest and transparent first-price auction - the first and only one in the market to date.


May 23, 2018


OpenX in 2014 (part 7 of 10)

Looking back to 2014, this year marked a huge milestone for the larger programmatic advertising ecosystem. eMarketer produced their first ever estimates for US programmatic ad spending, and found that market was at $10 billion, accounting for nearly 50% of digital advertising dollars.


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