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Press Release

OpenX Launches Header Bidding Line Item Capability for Ad Server Clients

…items per demand partner at different price points and replaces them with a single header bidding line item with a dynamic price triggered by a key value pair. The header…
Press Release

New Report From OpenX and The Harris Poll Highlights Reasons for Brand Marketers to Shift Spend Towards Open Web

…Facebook or Instagram. Additionally, over 25 percent of people using Facebook or Instagram say they are “zoning out and not paying attention,” more than 3X the people that say that…
Thought Leadership

Exploring the Next Frontier of Digital Advertising eBook

Press Release

To Extend Digital Advertising Capabilities, YP Teams Up With OpenX

…Ventures, SAP Ventures, and Samsung Venture Investment Corporation. OpenX is a trademark of OpenX Limited. For more information, please visit www.openx.com Please follow us on Twitter: @OpenX and Facebook: http://www.facebook.com/OpenX…
Press Release

OpenX Transforms Concept of SSP with Industry-First Demand Fusion Technology

…Corporation. OpenX is a trademark of OpenX Limited. For more information, please visit: www.openx.com Please follow us on Twitter: @OpenX and Facebook: http://www.facebook.com/OpenX OpenX Media Contact: Al Duncan 1.626.466.1142 media@openx.com…
Press Release

OpenX and Merkle Partner to Create New Path to Activate Audiences Across the Open Web with Speed, Scale, and Precision

…which they want their ads to run [either a single publisher or a multi-publisher private marketplace (PMP)], set up different line items with different levels of targeting, and then generate…
Press Release

OpenX and The Harris Poll 2018 Holiday Survey Finds Strong Consumer Confidence in U.S. Economy Will Fuel Spending Surge As Consumers Plan Significant Shift Away From Retail Stores to Mobile Commerce

…items they are looking to buy, when people start planning their holiday shopping and more. To download the full report, visit http://www.openx.com/2018holidayresearch This survey was conducted online within the United…
Press Release

OpenX and The Harris Poll Release Annual 2018 Holiday Shopping Report; Research Finds Majority of UK Holiday Shopping Will Occur Digitally and Not In-Store

…contains additional info on topics like how much consumers are planning on spending this year, what items they are looking to buy, when people start planning their holiday shopping and…
Press Release

OpenX Sponsors New Big Data Speaker Series and User Group

…Ventures, SAP Ventures, and Samsung Venture Investment Corporation. OpenX is a trademark of OpenX Ltd. For more information, please visit: www.openx.com Please follow us on Twitter: @OpenX and Facebook: http://www.facebook.com/OpenX…
Press Release

Web and Mobile Advertising Technology Leader OpenX Appoints Tish Whitcraft as Chief Customer Officer

…Corporation. OpenX is a trademark of OpenX Limited. For more information, please visit www.openx.com Please follow us on Twitter: @OpenX and Facebook: http://www.facebook.com/OpenX OpenX Media Contact: Al Duncan 1.626.466.1142 media@openx.com…
Press Release

OpenX Launches Mobile Software Development Kit for Video Advertising

…Ventures, and Samsung Venture Investment Corporation. OpenX is a trademark of OpenX Limited. For more information, please visit www.openx.com Please follow us on Twitter: @OpenX and Facebook: http://www.facebook.com/OpenX OpenX Media…
Press Release

OpenX Announces Speakers and Agenda for Advertising Week 2014

…For more information, please visit: www.openx.com Please follow us on Twitter: @OpenX and Facebook: http://www.facebook.com/OpenX OpenX Media Contact: Al Duncan 626.466.1142 media@openx.com About Advertising Week Since its creation in 2004,…