February 1, 2018

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Domain Spoofing, Fraud, Arbitrage, Oh My!

Increasingly, as buyers seek to gain greater control over their media buys, some brands are taking programmatic in-house; some are moving away from managed service providers while others are only paying for 100% viewable ads. Despite these moves, the industry is still progressing towards programmatic and buyers are, on the whole, still ramping up investment through programmatic channels. The solution to issues like inventory arbitrage is not turning away from programmatic. Rather, the way forward is greater transparency into where your inventory is coming from. Do your homework and be diligent researching and vetting your programmatic partners.

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