2012

Press Release

OpenX Named SIIA Content CODiE Award Finalist for Best Advertising Management Platform

WASHINGTON, D.C. AND LOS ANGELES, OpenX Software Ltd. (OpenX), one of the world’s leading providers of digital and mobile advertising technology products and services, today announced that its comprehensive digital revenue platform has been named a finalist for the 2013 Software & Information Industry Association (SIIA) Content CODiE Award for Best Advertising Management Platform.

https://www.openx.com/company/press-releases/openx-named-siia-content-codie-award-finalist-for-best-advertising-management-platform/

Press Release

OpenX Acquires Pioneering Content Valuation Company JumpTime

LOS ANGELES, OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital and mobile advertising technology, today announced that it has acquired JumpTime, Inc. (JumpTime). JumpTime is a pioneering technology company that helps publishers calculate the financial value of their content assets in real-time and optimizes revenue by increasing user engagement with the most valuable content. The combination of JumpTime’s content optimization platform with OpenX’s existing ad technology creates a unique content and advertising technology system. For the first time in the digital advertising industry, publishers can ensure that they are receiving the highest price for their advertising while also generating the page and video views that deliver the most engagement and the highest value for their content.

https://www.openx.com/company/press-releases/openx-acquires-pioneering-content-valuation-company-jumptime/

Press Release

OpenX Appoints Douglas McPherson as Chief Legal Officer

LOS ANGELES, OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital and mobile advertising technology, today announced the appointment of senior industry attorney Douglas McPherson to the newly created role of chief legal officer. With 20 years of legal experience, McPherson will oversee OpenX’s worldwide legal affairs including mergers and acquisitions, strategic partnerships, intellectual property initiatives and international expansion. McPherson will report to chief executive officer Tim Cadogan andwill be part of the Company’s executive management team. The appointment is effective immediately.

https://www.openx.com/company/press-releases/openx-appoints-douglas-mcpherson-as-chief-legal-officer/

Press Release

OpenX Continues Japanese Expansion; Opens Tokyo Office; Appoints General Manager

LOS ANGELES, OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital and mobile advertising technology, today announced the continuation of its expansion into the Japanese market with the opening of an office in Tokyo. OpenX also announced the appointment of industry veteran Nick Kovac to the newly created role of General Manager, OpenX Japan, to oversee business operations for new and existing partnerships within the country. The appointment is effective immediately.

https://www.openx.com/company/press-releases/openx-continues-japanese-expansion-opens-tokyo-office-appoints-general-manager/

Press Release

CyberWing And OpenX To Launch Japan’s First Mobile Ad Exchange

TOKYO and LOS ANGELES, CyberWing Corporation (CyberWing), a media representative for Japan’s leading Internet Service Providers (ISPs) and a subsidiary of NEC BIGLOBE, Ltd. (BIGLOBE), and OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital and mobile advertising technology, today announced a major new private advertising exchange specifically for Japanese mobile inventory, including smartphones and tablets. This multi-year partnership is expected to launch in the second half of 2012.

https://www.openx.com/company/press-releases/cyberwing-and-openx-to-launch-japans-first-mobile-ad-exchange/

Press Release

OpenX To Add Fifth Data Center As First Fully Integrated SaaS Platform For Digital Advertising Scales Rapidly

LOS ANGELES, OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital advertising technology, today announced that it will open its fifth data center to support the approximately 5,000 publishing clients worldwide that rely on its Software-as-a-Service platform. To support the more than 1,000,000 bids per second at peak that it handles in its Real-Time Bidding exchange, OpenX Market, the Company currently operates data centers in Los Angeles, Virginia, Amsterdam and Tokyo. The newest data center is expected to come online during the third quarter of 2012 and will be located in Chicago. In 2011, OpenX served one trillion ads and anticipates being at 300% of that rate in 2012.

https://www.openx.com/company/press-releases/openx-to-add-fifth-data-center-as-first-fully-integrated-saas-platform-for-digital-advertising-scales-rapidly/
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