Openx Press Releases
OpenX Announces Major EMEA Expansion
OpenX Technologies, Inc. (OpenX), the world’s leading independent provider of digital advertising technology, today announced a major expansion into the European market as part of the company’s mission to help publishers generate and maximize their revenue. The company also announced the appointment of online advertising industry executive Vincent Pelillo as Managing Director, Europe, Middle East and Africa (EMEA), to grow the company’s business in those regions. In the newly created role, Pelillo will be responsible for rapidly increasing adoption of new OpenX ad technology products designed to deliver superior monetization for publishers, including the breakthrough OpenX Enterprise (Enterprise) revenue serving platform, and the OpenX Market ad exchange platform. Pelillo will head up the company’s EMEA efforts from its European headquarters in London.
OpenX CEO Tim Cadogan at Variety Venture Capital & New Media Summit
OpenX Technologies, Inc. (OpenX), the world’s leading independent provider of digital advertising technology, today announced that its chief executive officer, Tim Cadogan, will speak at Variety’s Venture Capital & New Media Summit (Summit) at 4:30 p.m. on Friday, July 8th at the Beverly Hilton in Beverly Hills, California. The Summit will explore how the investment community is driving technology innovation. The event is sponsored by UK Trade & Investment.
OpenX and Cyber Communications Inc. Launch OpenX Market Japan
Cyber communications inc. (“cci”), Japan’s leading media representative company, and OpenX Technologies, Inc. (OpenX), the world’s leading independent provider of digital advertising technology, today announced the launch of OpenX Market Japan, a new online advertising exchange model designed to lead the evolution of online exchanges in Japan. The new exchange, which is now available to online publishers and advertisers, is the first exchange in Japan to offer Real-Time Bidding (RTB) functionality.
OpenX Closes $20 Million Series D Funding
OpenX Technologies, Inc. (OpenX), the world’s leading independent provider of digital advertising technology, today announced it has completed a $20 million Series D funding round that brings the total investment in OpenX to more than $50 million. SAP Ventures led the round with the participation of additional new investors AOL Ventures, Mitsui & Co. Global Investment, Inc., and Presidio Ventures, the wholly owned investment vehicle of Sumitomo Corporation.
OpenX Joins Forces with Epipheo Studios to Create Ad Serving Video
OpenX Technologies, Inc. (OpenX), the world’s leading independent provider of ad technology for web publishers, has joined forces with video industry pioneer Epipheo Studios to create a provocative video short about the big problems facing online publishers today. The humorous video, entitled The Trouble With Ad Serving Today, is the first professionally produced video that takes a critical look at the ad serving industry.
OpenX Launches Breakthrough Ad Technology Platform
OpenX, the world’s leading independent provider of ad technology for web publishers, today announced the launch of a new, breakthrough version of OpenX Enterprise. The new platform, the company’s Software as a Service ad serving product for large publishers, combines the totally updated capabilities of a true premium ad server with new, advanced technology that enables publishers to maximize yield across all their ad revenue channels in real-time. The company also announced that several major digital businesses around the world are adopting OpenX Enterprise. These customers include Groupon in the United States, Orange-France Telecom Group in Europe and Excite Japan in Japan. The platform becomes available to all publishers today.