Openx Press Releases
IAB and OpenX Join Forces to Expand IAB Long Tail Alliance
OpenX today announced that it is working with the Interactive Advertising Bureau (IAB) to expand the IAB’s Long Tail Alliance of small online publishers.
OpenX and Microsoft Announce Advertising Partnership
OpenX today announced it has entered into a partnership with Microsoft Corp. (Nasdaq: MSFT) that will allow the companies to cross-market and promote products to their respective publisher bases.
OpenX Closes $10 Million Series C Funding
OpenX today announced it has completed a $10 million Series C funding round that brings the total investment in OpenX to more than $30.8 million. DAG Ventures led the round and existing investors Accel Partners, Index Ventures, Mangrove Capital, First Round Capital and Jonathan Miller, the company’s board chairman, all participated.
OpenX Launches Groundbreaking Online Advertising Marketplace
OpenX today announced the launch of OpenX Market (Market), a groundbreaking new online marketplace that is the first simple and neutral advertising platform for all classes of buyers and sellers. The company also announced OpenX Ad Server 2.8, a major new version of the company’s globally adopted technology that provides seamless integration of the ad server with OpenX Market, thereby making it extremely easy for publishers to participate in the Market.
OpenX Experiences Major Ad Server Growth
OpenX today announced that the company has experienced major growth in both the OpenX Hosted (Hosted) and OpenX Download (Download) versions of its ad serving products. Hosted has attracted more than 8,000 publishers to sign-up since its October 2008 launch and has already achieved a monthly run rate of more than 5 billion impressions flowing through the service. In addition, OpenX’s original Download product has continued to enjoy its enormous, global popularity and the newest version, launched in July 2008, now has more than 15,000 publishers actively using the software.