Questions
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General
- What types of ads can I place in OpenX Market?
- What kind of Publishers are working with OpenX Market?
- How do I create an account?
- Are there any minimum spend requirements?
- How does the auction process work?
- How do you make sure there is no inappropriate content in OpenX Market?
- Since OpenX Market is self-service, how do I get help when I have questions?
- Do I have to sign a contract?
- Campaign Management
- Payment
Answers
General
What types of ads can I place in OpenX Market?
OpenX Market accepts most of the commonly used display ad sizes, formats and file types that conform with the Interactive Advertising Bureau’s Ad Unit Guidelines. If you have any questions about a specific ad that you would like to run in OpenX Market, please contact an account representative.
What kind of Publishers are working with OpenX Market?
Large, well-known publishers, as well as targeted, niche publishers sell their inventory on OpenX Market. This supply of valuable inventory enables advertisers to find their target audience across a wide range of quality sites.
How do I create an account?
To create an account, please contact OpenX with as much information as you can provide about your company and the types of advertising campaigns you wish to place. You will then be contacted by an account manager who will provide you with the terms and conditions, review your ad tags, and collect your $1,000 deposit. Your first $1,000 spent in OpenX Market will be drawn from this deposit.
Are there any minimum spend requirements?
No. OpenX does not require any sort of monthly spend from advertisers.
How does the auction process work?
Sellers make inventory available to OpenX Market. There is usually a minimum price for each ad space, and publishers may set filters on ad types and content.
Ad buyers may be traditional buyers like advertisers, agencies and ad networks, but may also be other ad exchanges, trading desks, demand supply platforms, supply side platforms, resellers, yield optimizers and any parties managing publisher inventory. For example, OpenX itself offers yield optimization services for publishers. These buyers can create campaigns targeting the inventory they want. They can specify a variety of bid rules, including geo-targeting, category targeting, retargeting, domain restrictions, frequency capping, and more. They also specify the amount of their bid. Buyers can also use real-time bidding technology to bid at the instant the ad request comes in.
As ad request are made, OpenX Market holds auctions in real-time for that inventory. If the auction price beats the floor price, the winning bidder appears in that inventory.
How do you make sure there is no inappropriate content in OpenX Market?
OpenX Market has implemented a strict editorial processes for screening website content. Sites that violate our code of conduct—such as promoting hate or illegal activities—are automatically blocked from OpenX Market. All other sites are categorized according to subject matter and type of content so that buyers can chose the precise inventory appropriate for their ad campaigns.
Since OpenX Market is self-service, how do I get help when I have questions?
OpenX Market provides quality support: you can contact dedicated support teams with your questions, and receive billing, functional, or even technical help.
Do I have to sign a contract?
When you sign up, you need to review the ‘terms & conditions’ agreement, check that you agree, and sign it. This is the only document that you will be asked to sign. Then you are ready to start. There is no long term contract, exclusivity requirement, or sign up fee.
Campaign Management
How do I log in?
Once you have been set up with an account, go to http://ac.openx.com and login using your User Name and Password. This User Name and Password will be assigned to you by an account manager once you have completed the advertiser on boarding process.
How can I target placements?
A placement represents a specific slice of inventory you want to buy. At the placement level, you can target or block impressions based on your choice of a set of basic targeting criteria (country, user language and categories) as well as technical targeting criteria (browser, accepted cookies, served through HTTPS, net speed and OS). You can also set up more advanced targeting rules related to BrandSafe inventory, retargeting, and domain targeting.
Can I retarget my own users?
Many users who visit a retailer’s website leave without completing a purchase or transaction. However, these users are among the most valuable prospects for a marketer and thus represent a highly important audience to retarget. You can set up placements to retarget your own users across the entire pool of eligible seller inventory, thus increasing the likelihood of finding that audience again.
It is possible to exclude some specific websites?
In addition to blocking categories, OpenX Market makes it possible to directly block specific websites. When bidding on inventory available in OpenX Market, you can even block specific websites at the campaign level or across all campaigns.
What type of reporting is available?
Within OpenX Market, you can view reporting data for the ads you served and the amount you spent. For each of these reports, you will see impressions, spend and eCPM broken out by the specified dimension. You can also specify the date or date range for each report you view.
Account Reports
- Account Summary
- Campaign Breakdown
- Placement Breakdown
- Creative Breakdown
You will also be able to access a set of Marketwide Volume Reports, which show you the total number of ad requests made to OpenX Market broken out by specific dimensions including ad size breakdown, country breakdown, and category breakdown.
Payment
How much do I pay for an impression?
You determine how much you are willing to pay to appear in an ad space. You can specify a set of targeting criteria you want (including retargeting).
When ad requests are made, OpenX Market holds auctions for the inventory. The highest bidders appear in those ad spaces as long as the bids exceed the floor price. The resulting price for an impression is the greater of the floor price or the bid price of the next highest bidder.
How do I control my budget?
When you create a new campaign, you enter your desired budget for the campaign. You can set this budget to be the amount the campaign spends over its lifetime, or the amount it spends each day. You can also determine how quickly you would like the campaign to spend its budget: as quickly as possible or in a smooth manner.
How am I billed?
Advertisers receive one consolidated bill in their local currency for all the ads they purchase, regardless of how many different sites they place ads on.
What type of payment methods can I use?
We accept payment by check or wire transfer. We will issue you an invoice at the end of each month. Payments must be received within 30 days of the invoice date.
