Without a unified strategy, publishers can’t earn what their inventory is really worth.
Are you earning what you should for your ad inventory?
Are discrepancies and latency eroding your revenue?
Is your current SSP not delivering the results you need?
IN THIS WHITEPAPER, LEARN HOW TO:
For professionals who are accountable for revenue and seek the tools to accelerate growth at digital publishing businesses.
Data Equals Dollars
Overview of the steps publishers should take to develop targeted audience segments based on user data to drive up CPMs and sell-through rates.
The Real Costs of Hosting
Understand the full range of costs to hosting your own ad server, such as technical infrastructure, soft-costs (such as staff time), and risks associated with self-hosting.