OpenX is partnering with Samsung Electronics to power Samsung AdHub’s Global Private Mobile Ad Exchange to create the first mobile private exchange. The partnership is part of Samsung AdHub’s vision to provide sophisticated targeting solutions for advertisers.
With this powerful new exchange, advertisers are able to reach their marketing goals with greater precision and ease, and Samsung Electronics and its mobile developers can have greater control over the quality of the ads appearing due to the closed marketplace environment. Users will also benefit from more relevant, high quality ads as part of their mobile browsing experience.
The infographic above explains the process from when the mobile user uploads content on their screen. Within 180 milliseconds, OpenX’s technology 1) matches ad inventory based on user geography, language, etc. 2) advertisers bid for it, 3) the auction concludes, and 4) OpenX loads the winning ad on the screen.
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