OpenX Market™

Maximize your publishers’ ad revenue:

• Increase your CPMs with real-time auctions in OpenX Market where each impression is sold to the highest-paying buyer
• Sell your display and mobile inventory at premium rates to ad networks, DSPs, and other sophisticated buyers who only buy targeted impressions using real-time bidding

Find premium inventory for your buyers:

• Access both display and mobile inventory from large and niche publishers who supply ad space to OpenX Market direct from the OpenX Enterprise ad server
• Get first look at primary ad inventory on quality sites

Engage large audiences:

• Reach large audiences, or target specific niche audiences at scale
• Reach up to 400M+ unique visitors globally and 150M+ unique visitors in the US

Target smarter:

• Buy the audience segments that exactly match your buyers’ campaign targets
• Target the most responsive consumers based on their past web behavior
• Use default targeting options including geo and domain
• Target mobile users based on O/S, device type, carrier, and GPS radius
• Leverage your own network data to create and target your own custom segments, for example retargeting users who have abandoned their shopping carts

Stay in control:

• Buy only the impressions you want, when you need them
• Only pay what each impression is worth to your buyers
• Use real-time bidding, where a separate auction is conducted for each individual ad impression; you set the bid price at the instant an ad request comes in

Pay the right price:

• The auction means that the price paid by the winner of each auction is at most one cent higher than the second-highest bid price
• Develop your own pricing models for your buyers and use them to dynamically set real-time bid prices, maximizing their ‘return on ad spend’
• Integrate your dynamic pricing models into the Market via the OpenX Market API

Get complete transparency:

• Know exactly where your buyers’ banners are shown, to whom and at what cost
• View impressions, clicks and costs (total and eCPM) by placement, campaign and creative in real-time