Press Releases
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March 1, 2012
OpenX Becomes First Ad Exchange to Support The Interactive Advertising Bureau's "Rising Stars" Ad Units
LOS ANGELES, March 1, 2012 OpenX Technologies, Inc. (OpenX), one of the world's leading providers of digital advertising technology, today announced that it will support the buying and selling of the Interactive Advertising Bureau's (IAB) new online ad units through OpenX Enterprise, the company's Software as a Service ad serving product for large publishers, and OpenX Market, a leading Real-Time Bidding (RTB) enabled advertising exchange platform. The new Standard Ad Unit Portfolio will include six new ad units "Rising Stars" and are the first such units to be approved by the IAB since 2003.
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February 27, 2012
OpenX Acquires Breakthrough Supply-Side Platform LiftDNA
LOS ANGELES, February 27, 2012 OpenX Technologies, Inc. (OpenX), one of the world's leading providers of digital advertising technology, today announced that Supply-Side Platform (SSP) LiftDNA will officially become part of OpenX. With the acquisition of LiftDNA, OpenX brings publishers a better way to optimize their ad revenue by unifying LiftDNA's next generation SSP with OpenX's premium ad server and its ad exchange into one seamless platform. Since LiftDNA's solution is already integrated with OpenX's platform, LiftDNA by OpenX is available immediately. The announcement was made at the Interactive Advertising Bureau's Annual Leadership Meeting.
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February 13, 2012
OpenX Announces First Full Quarter of Profitability
OpenX Technologies, Inc. (OpenX), the world's leading independent provider of digital advertising technology, today announced it achieved a profitable fourth quarter as well as exceeding an annualized revenue run rate of more than $100M. The company also announced that it expects to continue its record of profitability during 2012 with continued robust growth across all areas of the company's business.
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February 2, 2012
OpenX Appoints Eric Rosenthal as General Manager, Enterprise
OpenX Technologies, Inc. (OpenX), the world's leading independent provider of digital advertising technology, today announced the appointment of senior online advertising industry executive Eric Rosenthal as General Manager of the company's Enterprise business. In the newly created role, Rosenthal will be responsible for rapidly increasing adoption of OpenX Enterprise, the company's paradigm-shifting Software as a Service revenue serving platform. The appointment is immediately effective.
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August 11, 2011
OpenX CEO Tim Cadogan to discuss immigration and economic competitiveness in roundtable with Congressman Adam Schiff
OpenX Technologies, Inc. (OpenX), the world's leading independent provider of digital advertising technology, today announced that its chief executive officer, Tim Cadogan, will participate in a roundtable discussion with Rep. Adam Schiff (CA-29) and prominent figures within the local education and business communities. The roundtable will take place today at 2:00 pm at the California Institute of Technology (Caltech) Avery Library and the focus will be on our nation's immigration policies and their effect on economic competitiveness in Southern California and across the United States.
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July 8, 2011
OpenX Announces Major EMEA Expansion
OpenX Technologies, Inc. (OpenX), the world's leading independent provider of digital advertising technology, today announced a major expansion into the European market as part of the company's mission to help publishers generate and maximize their revenue. The company also announced the appointment of online advertising industry executive Vincent Pelillo as Managing Director, Europe, Middle East and Africa (EMEA), to grow the company's business in those regions. In the newly created role, Pelillo will be responsible for rapidly increasing adoption of new OpenX ad technology products designed to deliver superior monetization for publishers, including the breakthrough OpenX Enterprise (Enterprise) revenue serving platform, and the OpenX Market ad exchange platform. Pelillo will head up the company's EMEA efforts from its European headquarters in London.
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July 6, 2011
OpenX CEO Tim Cadogan to speak at Variety Venture Capital & New Media Summit
OpenX Technologies, Inc. (OpenX), the world's leading independent provider of digital advertising technology, today announced that its chief executive officer, Tim Cadogan, will speak at Variety's Venture Capital & New Media Summit (Summit) at 4:30 p.m. on Friday, July 8th at the Beverly Hilton in Beverly Hills, California. The Summit will explore how the investment community is driving technology innovation. The event is sponsored by UK Trade & Investment.
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June 13, 2011
OpenX and cyber communications inc. Launch OpenX Market Japan
cyber communications inc. ("cci"), Japan's leading media representative company, and OpenX Technologies, Inc. (OpenX), the world's leading independent provider of digital advertising technology, today announced the launch of OpenX Market Japan, a new online advertising exchange model designed to lead the evolution of online exchanges in Japan. The new exchange, which is now available to online publishers and advertisers, is the first exchange in Japan to offer Real-Time Bidding (RTB) functionality.
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May 31, 2011
OpenX Closes $20 Million Series D Funding
OpenX Technologies, Inc. (OpenX), the world's leading independent provider of digital advertising technology, today announced it has completed a $20 million Series D funding round that brings the total investment in OpenX to more than $50 million. SAP Ventures led the round with the participation of additional new investors AOL Ventures, Mitsui & Co. Global Investment, Inc., and Presidio Ventures, the wholly owned investment vehicle of Sumitomo Corporation.
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April 11, 2011
OpenX Joins Forces With Epipheo Studios to Create an Unconventional Video Highlighting Challenges of Ad Serving
OpenX Technologies, Inc. (OpenX), the world's leading independent provider of ad technology for web publishers, has joined forces with video industry pioneer Epipheo Studios to create a provocative video short about the big problems facing online publishers today. The humorous video, entitled The Trouble With Ad Serving Today, is the first professionally produced video that takes a critical look at the ad serving industry.
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