Press Releases
-
October 29, 2012
OpenX Acquires Pioneering Content Valuation Company JumpTime
LOS ANGELES, October 29, 2012 OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital and mobile advertising technology, today announced that it has acquired JumpTime, Inc. (JumpTime). JumpTime is a pioneering technology company that helps publishers calculate the financial value of their content assets in real-time and optimizes revenue by increasing user engagement with the most valuable content. The combination of JumpTime’s content optimization platform with OpenX’s existing ad technology creates a unique content and advertising technology system. For the first time in the digital advertising industry, publishers can ensure that they are receiving the highest price for their advertising while also generating the page and video views that deliver the most engagement and the highest value for their content.
Read full release -
September 26, 2012
OpenX Appoints Douglas McPherson as Chief Legal Officer
LOS ANGELES, September 26, 2012 OpenX Technologies, Inc. (OpenX), one of the world's leading providers of digital and mobile advertising technology, today announced the appointment of senior industry attorney Douglas McPherson to the newly created role of chief legal officer. With 20 years of legal experience, McPherson will oversee OpenX’s worldwide legal affairs including mergers and acquisitions, strategic partnerships, intellectual property initiatives and international expansion. McPherson will report to chief executive officer Tim Cadogan andwill be part of the Company’s executive management team. The appointment is effective immediately.
Read full release -
September 19, 2012
OpenX Continues Japanese Expansion; Opens Tokyo Office; Appoints General Manager
LOS ANGELES, September 19, 2012 OpenX Technologies, Inc. (OpenX), one of the world's leading providers of digital and mobile advertising technology, today announced the continuation of its expansion into the Japanese market with the opening of an office in Tokyo. OpenX also announced the appointment of industry veteran Nick Kovac to the newly created role of General Manager, OpenX Japan, to oversee business operations for new and existing partnerships within the country. The appointment is effective immediately.
Read full release -
August 27, 2012
CyberWing And OpenX To Launch Japan's First Mobile Ad Exchange
TOKYO and LOS ANGELES, August 27, 2012 CyberWing Corporation (CyberWing), a media representative for Japan's leading Internet Service Providers (ISPs) and a subsidiary of NEC BIGLOBE, Ltd. (BIGLOBE), and OpenX Technologies, Inc. (OpenX), one of the world's leading providers of digital and mobile advertising technology, today announced a major new private advertising exchange specifically for Japanese mobile inventory, including smartphones and tablets. This multi-year partnership is expected to launch in the second half of 2012.
Read full release -
July 25, 2012
OpenX To Add Fifth Data Center As First Fully Integrated SaaS Platform For Digital Advertising Scales Rapidly
LOS ANGELES, JULY 25, 2012 OpenX Technologies, Inc. (OpenX), one of the world's leading providers of digital advertising technology, today announced that it will open its fifth data center to support the approximately 5,000 publishing clients worldwide that rely on its Software-as-a-Service platform. To support the more than 1,000,000 bids per second at peak that it handles in its Real-Time Bidding exchange, OpenX Market, the Company currently operates data centers in Los Angeles, Virginia, Amsterdam and Tokyo. The newest data center is expected to come online during the third quarter of 2012 and will be located in Chicago. In 2011, OpenX served one trillion ads and anticipates being at 300% of that rate in 2012.
Read full release -
June 4, 2012
OpenX Appoints Jason C. White As General Manager, Publisher Business - West
LOS ANGELES, June 4, 2012 OpenX Technologies, Inc. (OpenX), one of the world's leading providers of digital advertising technology, today announced the appointment of senior online advertising industry executive, Jason C. White as General Manager, Publisher Business - West. In the newly created role, White will be responsible for increasing adoption of OpenX's products and growing the Publisher team. The appointment complements Eric Rosenthal's recent appointment as General Manager, Publisher Business - East, and is effective immediately.
Read full release -
May 23, 2012
Cyber Communications Inc. and OpenX Announce Major Partnership Expansion
TOKYO and LOS ANGELES, May 23, 2012 cyber communications inc. ("cci"), Japan's leading media representative company and a wholly owned subsidiary of Dentsu Inc., and OpenX Technologies, Inc. (OpenX), one of the world's leading providers of digital advertising technology, today announced a major expansion of their multi-year partnership. Under the terms of the extended online advertising exchange partnership, OpenX Market Japan will expand to add mobile inventory to the existing Web-based inventory.The expansion is expected to take place during the third quarter of 2012.
Read full release -
April 3, 2012
Samsung Electronics and OpenX Announce Partnership to Launch Samsung AdHub Global Private Mobile Ad Exchange
SEOUL, Korea and LOS ANGELES April 3, 2012 Samsung Electronics Co., Ltd., a global leader in digital media and digital convergence technologies, and OpenX Technologies, Inc. (OpenX), one of the world's leading providers of digital advertising technology, today announced a major new private advertising exchange specifically for global mobile inventory, including smartphones and tablets. The new exchange - the Samsung AdHub Market, Powered by OpenX - will be available to advertisers wishing to advertise on mobile-specific inventory. The partnership creates the first mobile private exchange formed by one of the world's leading digital device manufacturers and is part of Samsung AdHub's vision to provide sophisticated targeting solutions for advertisers. The Samsung AdHub Market is expected to launch in the second half of 2012. The announcement was made at the ad:tech conference in San Francisco.
Read full release -
March 27, 2012
OpenX Appoints Senior European Executives Ken Parnham and Farzad Khorsandjamal
LONDON, March 27, 2012 OpenX Technologies, Inc. (OpenX), one of the world's leading providers of digital advertising technology, today announced the appointment of two senior online advertising industry executives, Ken Parnham and Farzad Khorsandjamal, to help lead the company's international business. Parnham has become Managing Director, EMEA (Europe, Middle East and Africa); Khorsandjamal has become Commercial Director, EMEA. In the newly created roles, Parnham and Khorsandjamal will be responsible for rapidly increasing adoption of the company's ad serving, ad exchange and yield optimization products. The appointments are immediately effective and both executives have joined OpenX's European headquarters in London.
Read full release -
March 8, 2012
OpenX Hosts Inaugural Publisher Conference - Accelerating Revenue - In New York City
LOS ANGELES, March 8, 2012 OpenX Technologies, Inc. (OpenX), one of the world's leading providers of digital advertising technology, today announced that it will host its inaugural publisher conference Accelerating Revenue on Monday, May 14, 2012 in New York City. The invitation-only event will feature content and discussions targeting publishers and digital advertising professionals and will focus on the key issues, challenges and opportunities surrounding the online publishing business today.
Read full release
