Press Releases
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May 23, 2012
CYBER COMMUNICATIONS INC. AND OPENX ANNOUNCE MAJOR PARTNERSHIP EXPANSION
TOKYO and LOS ANGELES, May 23, 2012 cyber communications inc. ("cci"), Japan's leading media representative company and a wholly owned subsidiary of Dentsu Inc., and OpenX Technologies, Inc. (OpenX), one of the world's leading providers of digital advertising technology, today announced a major expansion of their multi-year partnership. Under the terms of the extended online advertising exchange partnership, OpenX Market Japan will expand to add mobile inventory to the existing Web-based inventory.The expansion is expected to take place during the third quarter of 2012.
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April 3, 2012
Samsung Electronics and OpenX Announce Partnership to Launch Samsung AdHub Global Private Mobile Ad Exchange
SEOUL, Korea and LOS ANGELES April 3, 2012 Samsung Electronics Co., Ltd., a global leader in digital media and digital convergence technologies, and OpenX Technologies, Inc. (OpenX), one of the world's leading providers of digital advertising technology, today announced a major new private advertising exchange specifically for global mobile inventory, including smartphones and tablets. The new exchange - the Samsung AdHub Market, Powered by OpenX - will be available to advertisers wishing to advertise on mobile-specific inventory. The partnership creates the first mobile private exchange formed by one of the world's leading digital device manufacturers and is part of Samsung AdHub's vision to provide sophisticated targeting solutions for advertisers. The Samsung AdHub Market is expected to launch in the second half of 2012. The announcement was made at the ad:tech conference in San Francisco.
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March 27, 2012
OpenX Appoints Senior European Executives Ken Parnham and Farzad Khorsandjamal
LONDON, March 27, 2012 OpenX Technologies, Inc. (OpenX), one of the world's leading providers of digital advertising technology, today announced the appointment of two senior online advertising industry executives, Ken Parnham and Farzad Khorsandjamal, to help lead the company's international business. Parnham has become Managing Director, EMEA (Europe, Middle East and Africa); Khorsandjamal has become Commercial Director, EMEA. In the newly created roles, Parnham and Khorsandjamal will be responsible for rapidly increasing adoption of the company's ad serving, ad exchange and yield optimization products. The appointments are immediately effective and both executives have joined OpenX's European headquarters in London.
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March 8, 2012
OpenX Hosts Inaugural Publisher Conference - Accelerating Revenue - In New York City
LOS ANGELES, March 8, 2012 OpenX Technologies, Inc. (OpenX), one of the world's leading providers of digital advertising technology, today announced that it will host its inaugural publisher conference Accelerating Revenue on Monday, May 14, 2012 in New York City. The invitation-only event will feature content and discussions targeting publishers and digital advertising professionals and will focus on the key issues, challenges and opportunities surrounding the online publishing business today.
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March 1, 2012
OpenX Becomes First Ad Exchange to Support The Interactive Advertising Bureau's "Rising Stars" Ad Units
LOS ANGELES, March 1, 2012 OpenX Technologies, Inc. (OpenX), one of the world's leading providers of digital advertising technology, today announced that it will support the buying and selling of the Interactive Advertising Bureau's (IAB) new online ad units through OpenX Enterprise, the company's Software as a Service ad serving product for large publishers, and OpenX Market, a leading Real-Time Bidding (RTB) enabled advertising exchange platform. The new Standard Ad Unit Portfolio will include six new ad units "Rising Stars" and are the first such units to be approved by the IAB since 2003.
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February 27, 2012
OpenX Acquires Breakthrough Supply-Side Platform LiftDNA
LOS ANGELES, February 27, 2012 OpenX Technologies, Inc. (OpenX), one of the world's leading providers of digital advertising technology, today announced that Supply-Side Platform (SSP) LiftDNA will officially become part of OpenX. With the acquisition of LiftDNA, OpenX brings publishers a better way to optimize their ad revenue by unifying LiftDNA's next generation SSP with OpenX's premium ad server and its ad exchange into one seamless platform. Since LiftDNA's solution is already integrated with OpenX's platform, LiftDNA by OpenX is available immediately. The announcement was made at the Interactive Advertising Bureau's Annual Leadership Meeting.
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February 13, 2012
OpenX Announces First Full Quarter of Profitability
OpenX Technologies, Inc. (OpenX), the world's leading independent provider of digital advertising technology, today announced it achieved a profitable fourth quarter as well as exceeding an annualized revenue run rate of more than $100M. The company also announced that it expects to continue its record of profitability during 2012 with continued robust growth across all areas of the company's business.
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February 2, 2012
OpenX Appoints Eric Rosenthal as General Manager, Enterprise
OpenX Technologies, Inc. (OpenX), the world's leading independent provider of digital advertising technology, today announced the appointment of senior online advertising industry executive Eric Rosenthal as General Manager of the company's Enterprise business. In the newly created role, Rosenthal will be responsible for rapidly increasing adoption of OpenX Enterprise, the company's paradigm-shifting Software as a Service revenue serving platform. The appointment is immediately effective.
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August 11, 2011
OpenX CEO Tim Cadogan to discuss immigration and economic competitiveness in roundtable with Congressman Adam Schiff
OpenX Technologies, Inc. (OpenX), the world's leading independent provider of digital advertising technology, today announced that its chief executive officer, Tim Cadogan, will participate in a roundtable discussion with Rep. Adam Schiff (CA-29) and prominent figures within the local education and business communities. The roundtable will take place today at 2:00 pm at the California Institute of Technology (Caltech) Avery Library and the focus will be on our nation's immigration policies and their effect on economic competitiveness in Southern California and across the United States.
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July 8, 2011
OpenX Announces Major EMEA Expansion
OpenX Technologies, Inc. (OpenX), the world's leading independent provider of digital advertising technology, today announced a major expansion into the European market as part of the company's mission to help publishers generate and maximize their revenue. The company also announced the appointment of online advertising industry executive Vincent Pelillo as Managing Director, Europe, Middle East and Africa (EMEA), to grow the company's business in those regions. In the newly created role, Pelillo will be responsible for rapidly increasing adoption of new OpenX ad technology products designed to deliver superior monetization for publishers, including the breakthrough OpenX Enterprise (Enterprise) revenue serving platform, and the OpenX Market ad exchange platform. Pelillo will head up the company's EMEA efforts from its European headquarters in London.
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