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OpenX in the News

  • April 3, 2012 / Technorati

    What Samsung’s AdHub Mobile Exchange Means to All of Us

    Announced at ad:tech in San Francisco this week, Samsung Electronics Co., Ltd and OpenX Technologies, Inc. announced a major new private advertising exchange specifically for global mobile inventory, including smartphones and tablets. The new exchange - the Samsung AdHub Market, Powered by OpenX - will be available to advertisers wishing to advertise on mobile-specific inventory.

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  • April 3, 2012 / Engadget

    Samsung's AdHub Market advertising platform set to debut this year

    Would it be such a bad idea if Sammy were to try squeezing more revenue out of those five million (and counting) Notes? Not by any means. According to The Wall Street Journal, Samsung, in partnership with OpenX Technologies, is planning to launch an advertising platform of its own at some point during the second half of this year. Dubbed AdHub Market, the service will be able to run on the company's handsets and slates, following a model similar to that of Apple's...

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  • April 3, 2012 / PCMagazine

    Samsung Rolls Its Own Ad Exchange for its Phones, Tablets

    Samsung said Tuesday that it has formed an ad exchange specifically devoted to the mobile market, which it will use to provide its own ads on its smartphones and tablets. The Samsung AdHub, as it will be known, was created as a partnership with OpenX, the companies said.

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  • April 3, 2012 / TabTimes

    Samsung jumps into the billion dollar mobile ad network game

    Consumer electronics giant Samsung Electronics has announced an ambitious global ad network in partnership with OpenX Technologies.
    The new Samsung AdHub Market, Powered by OpenX is set to be launched as a private exchange available specifically to advertisers looking for mobile ad inventory on smartphones and tablets.

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  • February 27, 2012 / Forbes

    OpenX Bids to Lead Display Ad Boom With LiftDNA Purchase

    When the advertising technology company OpenX Technologies debuted its online ad exchange three years ago, it faced huge challenges from rivals such as Yahoo's Right Media and Google's DoubleClick exchange, which launched anew later that year. It seemed apparent (and still does) that only a few ad exchanges, which work like the stock exchanges to match buyers and sellers of ads, could eventually survive. Back then, OpenX looked like a pipsqueak sure to get squeezed by giants. Not so fast. While the Los Angeles-based company still faces stiff competition, including a surging Google DoubleClick exchange and a new exchange formed by Microsoft, Yahoo, and AOL, OpenX is profitable at a $100 million annual run rate and it's handling 200 billion ad transactions a month.

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