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OpenX in the News

  • November 9, 2012 / So Cal Tech

    Ten Of The Top Tech Companies For Employees In LA

    Who are the top tech companies to work for in Los Angeles? Despite a huge number of companies, we found there are a number which popped up consistently in an informal (and highly non-scientific poll) of a number of readers, executive recruiters, and others in the Los Angeles area, who cited growth, brand, profitability, and other factors in their suggestions to us of the top companies. (Readers in San Diego, Orange County, Ventura County, and elsewhere, please comment or send us your comments!). Although it's impossible to include all the companies suggested to us (there were dozens and dozens), here's some of the ones that stood out [OpenX listed at number two].

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  • The New York Times

    October 28, 2012 / The New York Times / Tanzina Vega

    OpenX Acquires JumpTime

    Publishers, in print and online, have long sold space to advertisers based on the perceived value of the publisher’s audience. The quality of that audience, in turn, was based on its location, income, education level and propensity to buy the product the advertiser sold.

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  • The New York Times

    October 3, 2012 / The New York Times

    From Hamsters to Wizards, Weirdness That Succeeded

    For Tim Cadogan, chief executive of OpenX, an ad technology company that uses data to serve digital ads, a potential area of concentration will be “improving the interaction of advertising and content,” or what is known as native advertising.

    Marketers that interrupt consumers before they complete a task like reading an article online are sending messages at the wrong time, Mr. Cadogan said. Once a user completes the task “is the perfect time” to deliver messages they will be receptive to, he added.

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  • ClickZ.asia

    September 19, 2012 / ClickZ Asia

    OpenX Opens Japan Office as Mobile RTB Gains Momentum

    OpenX has intensified its presence in Japan by opening an office in Tokyo and hiring Nick Kovac as general manager to meet increasing demand for real-time bidding (RTB) on the web and mobile in the country. The Los Angeles-based ad tech provider entered Japan in August 2010 through an exclusive partnership with Dentsu’s digital subsidiary CCI to form online ad exchange, OpenX Market Japan (OMJ).

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  • September 19, 2012 / Tech In Asia

    Eyeing More of Japan’s Ad Market, OpenX Opens Tokyo Office

    OpenX, a Los Angeles-based digital and mobile advertising technology company, has made a big step to solidify its efforts in the Japan ad space by announcing a new Tokyo office. OpenX offers a number of ad-related services including ad serving technology for publishers, large or small, as well as its OpenX Market which is described as a sort of Nasdaq for internet advertising, connecting ad inventory with buyers who bid in real time.

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