November 2, 2009 / Reuters
Online advertising start-up OpenX and Microsoft Corp (MSFT.O) announced a partnership to promote each other's Internet technologies to their respective customers...
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November 2, 2009 / Los Angeles Times
Microsoft Corp. and OpenX Technologies Inc., a Pasadena-based Web advertising firm, have brokered a deal to mutually promote their ad-selling technologies and share customers...
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November 2, 2009 / TechCrunch
OpenX this morning announced it has entered into a multi-year partnership with Microsoft that will allow the companies to “cross-market and promote products” to their respective publishers...
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November 2, 2009 / paidContent.org
Microsoft’s ad exchange business has been fairly quiet since it bought AdECN about two years ago, but as challengers like Google (NSDQ: GOOG) have ramped up their ad exchange and display business, it is making some moves of its own. Microsoft (NSDQ: MSFT) just struck a partnership with open-source ad server OpenX Technologies...
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November 2, 2009 / ReadWriteWeb
It's called a spoiler tactic. You take your competitor's biggest cash cow and offer a free alternative. Everybody from Linux to Google has used the tactic against Microsoft...
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Ad exchanges eliminate complexity and inefficiency by auctioning individual ad impressions in “real-time” between multiple advertisers, and selling them to the highest bidder; this auction process ensures that publishers maximize their revenue. Ad exchanges provide a single point of contact between publishers and ad buyers which improves efficiency. They also provide impression level data on visitors and web pages to advertisers, enabling them to modify their buying strategies based on real-time feedback. Exchanges also make it easy for both publishers and networks to fulfill campaigns, by delivering each impression when it is sold, instead of selling it in advance selling based on forecasts.
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