OpenX in the News

March 31, 2010 / ClickZ

Orange and OpenX Partner on European Ad Exchange

European spending on ad exchanges lags behind the U.S., where the early exchanges - including Right Media, AdECN, and DoubleClick AdEx - were launched. But the continent is expected to close the gap in coming years...
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March 31, 2010 / Washington Post (via TechCrunch)

Orange, OpenX team up to establish pan-European ad exchange ecosystem

France Telecom/Orange is partnering with OpenX to launch Orange Ad Market, a brand new online advertising marketplace tailored to the European digital industry. Orange Ad Market will be operated by Orange and powered by OpenX in exchange for a share on every transaction that is made through the platform...
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March 31, 2010 / ExchangeWire

Orange And OpenX Partner, As Orange Ad Market Is Launched In Europe

In a significant development for the exchange eco-system in Europe, Orange announced today that it will make significant inventory from its owned and operated sites available to buy through the OpenX Market. Partner publisher sites working with Orange’s ad network will also be participating in the new marketplace...
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March 31, 2010 / ExchangeWire

OpenX CEO Tim Cadogan Speaks About The Launch Of The New Orange Ad Market

Orange-France Telecom Group and OpenX announced a partnership today to launch the Orange Ad Market. Both parties believe it will “lead evolution of online advertising exchanges in Europe”...
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March 31, 2010 / AdExchanger

Orange-France Telecom and Open X launch a new ad exchange in Europe

OpenX announced a major expansion of its exchange strategy and infrastructure as it will partner with Orange-France Telecom Group to create the Orange Ad Market. According to a release, "The initial launch will take place in the second quarter of 2010 in the UK and France with planned launches following elsewhere in Orange’s European footprint..."
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Ad exchanges eliminate complexity and inefficiency by auctioning individual ad impressions in “real-time” between multiple advertisers, and selling them to the highest bidder; this auction process ensures that publishers maximize their revenue. Ad exchanges provide a single point of contact between publishers and ad buyers which improves efficiency. They also provide impression level data on visitors and web pages to advertisers, enabling them to modify their buying strategies based on real-time feedback. Exchanges also make it easy for both publishers and networks to fulfill campaigns, by delivering each impression when it is sold, instead of selling it in advance selling based on forecasts.

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