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OpenX in the News

  • April 1, 2010 / ExchangeWire

    Orange Ad Market Will Create More Value For Publishers And Better ROI For Advertisers

    Orange-France Telecom Group and OpenX announced a partnership yesterday to launch the Orange Ad Market. With so much quality inventory now available to European ad traders, the move is likely have a significant effect on the exchange eco-system here...

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  • Reuters

    March 31, 2010 / Reuters

    Orange teams with OpenX to push Web ads in Europe / Orange Ad Market to start in UK, France in Q2 / Orange, OpenX aim to stimulate online display ad market

    France Telecom's (FTE.PA) Orange is launching a new platform for buying and selling online ads in Europe, linking up with ad technology company OpenX to challenge offerings from Google (GOOG.O) and Yahoo (YHOO.O)...

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  • March 31, 2010 / Forbes

    Provoking Google And Yahoo / OpenX takes the fight for Web ads overseas

    Tim Cadogan, chief executive officer of Pasadena open-source ad server OpenX, is aiming to shake up the advertising war between Google and Yahoo by taking the fight off their turf...

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  • March 31, 2010 / TechCrunch

    Orange, OpenX team up to establish pan-European ad exchange ecosystem

    France Telecom / Orange is partnering with OpenX to launch Orange Ad Market, a brand new online advertising marketplace tailored to the European digital industry...

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  • March 31, 2010 / The Guardian

    Orange links up with OpenX for pan-European online ad exchange / Local service to challenge US heavyweights Google's DoubleClick and Yahoo's Right Media in digital display market

    Orange is to launch a pan-European online ad exchange in a deal with OpenX, the ad technology company chaired by senior News Corporation digital chief Jon Miller, taking on offerings from Google and Yahoo...

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