May 31, 2011 / TechCrunch
Digital advertising technology company OpenX has scored $20 million in its fourth round of financing, provided by the venture capital arms of strategic partners such as AOL and SAP, in addition to Asian investors Mitsui & Co and Presidio Ventures (Sumitomo).
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May 31, 2011 / paidContent.org
Display ad tech firm OpenX has raised a $20 million fourth round funding as it seeks to expand its ad exchange marketplace into an “an enterprise platform.” With this round, which was led by SAP Ventures and included participation from new investors AOL (NYSE: AOL) Ventures, Mitsui & Co. Global Investment, and Presidio Ventures, Pasadena-based OpenX now has raised more than $50 million to date.
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May 31, 2011 / Media Post
Ad network OpenX plans to announce Tuesday securing $20 million in venture capital funding. SAP Ventures, the VC arm for enterprise software maker SAP, led the round and will take a seat on the company's board of directors.
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May 31, 2011 / VentureBeat
OpenX, an online advertising company whose customers include deals service Groupon and news site Business Insider, just announced that it has raised $20 million in a fourth round of funding.
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May 31, 2011 / Euro am Sonntag
Das Unternehmen mit Sitz in Los Angeles hat sich über eine neue Finanzierungsrunde 20 Millionen Dollar gesichert. Das Geld kommt von einer Gruppe von Wagniskapitalgebern unter Führung von SAP Venture, dem unabhängigen Wagniskapitalfonds des Walldorfer Softwarekonzerns SAP. Weitere Anteile erwarben AOL Ventures, Mitsui Global Investment sowie der Venture-Capital-Arm der japanischen Sumitomo-Gruppe, Presidio Ventures. Zudem haben Altaktionäre wie die bekannten Wagniskapitalgeber Accel Partners oder Index Ventures die jüngste Finanzierungsrunde mitgetragen.
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Ad exchanges eliminate complexity and inefficiency by auctioning individual ad impressions in “real-time” between multiple advertisers, and selling them to the highest bidder; this auction process ensures that publishers maximize their revenue. Ad exchanges provide a single point of contact between publishers and ad buyers which improves efficiency. They also provide impression level data on visitors and web pages to advertisers, enabling them to modify their buying strategies based on real-time feedback. Exchanges also make it easy for both publishers and networks to fulfill campaigns, by delivering each impression when it is sold, instead of selling it in advance selling based on forecasts.
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