February 26, 2013 / Adweek / Tim Peterson
Last month, the independent Web ad exchange OpenX landed a $22.5 million funding round. Now, the company has added a key new investor: Dentsu's digital subsidiary Cyber Communications.
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February 26, 2013 / MediaPost / Joe Mandese
Japanese advertising and media giant Dentsu this morning announced an equity investment in online ad exchange OpenX. Terms of Dentsu’s investment were not disclosed, but the stake, which was made via Dentsu’s Cyber Communications Inc. digital media sales representative division, brings OpenX’s equity funding to date to more than $75 million.
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February 18, 2013 / Los Angeles Times / Chris O'Brien
One of the best examples of that new approach can be seen in its recent backing of OpenX, a Pasadena digital ad exchange.
In January, OpenX announced it had raised $22.5 million in venture capital in a round led by Samsung Ventures. The investment is an example of how a company known best for its hardware is trying to move deeper into software and services.
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February 6, 2013 / Forbes
Operates an online ad-exchange. Partners with Samsung, whose venture capital arm recently led a $22.5 million investment in the company, to run a private ad-exchange on the electronic maker’s phones and tablets. Chairman Jon Miller is the former CEO of AOL. OpenX served four trillion ad impressions in 2012.
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January 30, 2013 / MediaPost
Wednesday OpenX Software will announce a partnership with device recognition platform company AdTruth to improve on its mobile ad inventory sold through OpenX Market, the company's real time bidding platform. The service becomes available in Q2 2013.
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Ad exchanges eliminate complexity and inefficiency by auctioning individual ad impressions in “real-time” between multiple advertisers, and selling them to the highest bidder; this auction process ensures that publishers maximize their revenue. Ad exchanges provide a single point of contact between publishers and ad buyers which improves efficiency. They also provide impression level data on visitors and web pages to advertisers, enabling them to modify their buying strategies based on real-time feedback. Exchanges also make it easy for both publishers and networks to fulfill campaigns, by delivering each impression when it is sold, instead of selling it in advance selling based on forecasts.
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