Advanced science. Smarter decisions. Superior monetization.

OpenX in the News

  • June 12, 2013 / Organizing for Action

    Making it in America: Tim's story

    Immigrants are often at the forefront of American innovation. They've started some of our most successful companies and employed millions of American workers. But our broken immigration system is still a looming obstacle for many of them... British-born tech executive Tim Cadogan is the exception to the rule. 

    Read the Full Article

  • June 11, 2013 / Forbes / Robert Hof

    Will Mobile Revolutionize Advertising--Or Kill It?
    The biggest key to mobile advertising taking off, though, may be to dispense with the idea that it has to be unique to small screens, contended Tim Cadogan, CEO of  OpenX . The digital ad platform is trying to work out what is the next generation of advertising that will work across all these screens. Let’s say I want to buy a backpack, he said. I go to REI. My phone knows I’m in the backpack area of REI, so Osprey offers me a 15% off coupon. That’s great. That’s advertising. Then you get home and get on your desktop computer, you get another “ad” that suggests trails to check out. Actually, it’s not really an ad, but they’ve done something to create a relationship.
     
    Read the Full Article

  • April 11, 2013 / TechCrunch / Anthony Ha

    OpenX Launches Revenue Intelligence To Help Online Publishers Calculate The Value Of Their Content

    Digital advertising company OpenX announced today that it’s launching a new service called Revenue Intelligence, allowing online publishers to calculate and increase the amount of ad revenue that each piece of content is earning.

     
    Read the Full Article

  • April 10, 2013 / MediaPost / Tyler Loechner

    OpenX Puts Publishers In Driver's Seat (But The Machine Is Doing The Actual Driving)

    OpenX today announced Revenue Intelligence, a service that will provide publishers with a new way to approach how they manage their content. Anke Audenaert, co-founder of JumpTime, which was purchased by OpenX in October 2012, is head of the Revenue Intelligence team. Audenaert spoke with RTM Daily about the new product and said that it's really about "putting the publishers back in the driver's seat." 

     
    Read the Full Article

  • April 9, 2013 / Content Standard / David Rogers

    OpenX Launches Revenue Intelligence Offering More Exact ROI Measurement

    Digital advertising technology company OpenX has announced the launch of Revenue Intelligence, a new tool allowing content publishers to measure the ad revenue of each piece of content. The company claims the new tool is expected to increase revenue by 30 to 90 percent.

     
    Read the Full Article