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OpenX in the News

  • April 3, 2012 / The Wall Street Journal

    Samsung Plans to Market Ads on Its Digital Devices

    Samsung Electronics Co. is taking a more hands-on role inserting advertisements into its mobile devices, putting the company in greater competition with Apple Inc. and Google Inc. Samsung said Tuesday that it is joining with closely held OpenX Technologies Inc. to enable advertisers to bid through an exchange for available space on applications running on its digital gadgets. The two will offer a service, called Samsung AdHub Market, that will enable advertisers to place targeted messages on Samsung phones and tablets beginning in the second half of the year. Those advertisers can purchase space within mobile devices both from app developers and Samsung, the companies say. Pricing hasn't been disclosed yet.

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  • April 3, 2012 / The Wall Street Journal

    John Letzing from the Wall Street Journal Reports on Samsung AdHub and Samsung's Partnership with OpenX

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  • April 3, 2012 / The Wall Street Journal

    Samsung Pursues The Ad Market On Its Mobile Devices

    SAN FRANCISCO (Dow Jones) -- Mobile phone heavyweight Samsung Electronics Co. (SSNHY, 005930.SE) is playing a more hands-on role in the advertising on its devices, underlining the growing potential many companies see in mobile ads. Samsung plans to announce Tuesday that it's adding a mobile phone advertising exchange platform to its internal device ad efforts, which are dubbed AdHub. The exchange technology, which is being provided by closely held U.S. firm OpenX Technologies Inc., is meant to enable advertisers to quickly place targeted messages within apps ...

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  • Venture Beat

    April 3, 2012 / VentureBeat

    Samsung creating mobile ad network to challenge Apple’s iAd, others

    Korean electronics giant Samsung is launching its own mobile ad network to challenge Apple, Google, and Millennial Media, according to the Wall Street Journal. While Apple's iAd hasn't been particularly successful (so much so that Apple revised its terms in February and again earlier this week, Millennial Media has stuck it out as an independent mobile ad company that successfully IPO-ed last week. And of course, there's Google, which is known for its prowess in online ads. Now here comes Samsung, which will be teaming up OpenX Technologies to create space on applications that can be sold to advertisers through an ad exchange.

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  • April 3, 2012 / MediaPost

    Samsung to Open Mobile Ad Exchange

    The leading smartphone device maker, Samsung, has tossed its hat into the mobile ad ring with the announcement this week it would launch an ad exchange later this year. Samsung says it will work with OpenX to create a private ad exchange using real-time bidding (RTB) on mobile inventory. The Samsung AdHub Market, Powered by OpenX claims to be the first such private ad exchange aimed at global mobile inventory across both smartphones and tablets. Samsung is the largest maker of Android-powered smartphones, and it maintains a line of Android-powered tablets as well.

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