April 11, 2013 / TechCrunch / Anthony Ha
Digital advertising company OpenX announced today that it’s launching a new service called Revenue Intelligence, allowing online publishers to calculate and increase the amount of ad revenue that each piece of content is earning.
April 10, 2013 / MediaPost / Tyler Loechner
OpenX today announced Revenue Intelligence, a service that will provide publishers with a new way to approach how they manage their content. Anke Audenaert, co-founder of JumpTime, which was purchased by OpenX in October 2012, is head of the Revenue Intelligence team. Audenaert spoke with RTM Daily about the new product and said that it's really about "putting the publishers back in the driver's seat."
April 9, 2013 / Content Standard / David Rogers
Digital advertising technology company OpenX has announced the launch of Revenue Intelligence, a new tool allowing content publishers to measure the ad revenue of each piece of content. The company claims the new tool is expected to increase revenue by 30 to 90 percent.
March 27, 2013 / Digiday / Digiday Content Studio
The amount of online display advertising sold programmatically, and the revenue it generates, is poised to grow rapidly in the coming year, so long as buyers and sellers can agree on what defines “premium” inventory.
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February 26, 2013 / Forbes / Haydn Shaughnessy
The news that Google harbors profound reservations about the growth of Samsung, as an Android platform user and smartphone leader, came as a surprise, but in the world of smartphone economics all partners are potential rivals, as Google well knows from Eric Schmidt’s time on the Apple board.
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Ad exchanges eliminate complexity and inefficiency by auctioning individual ad impressions in “real-time” between multiple advertisers, and selling them to the highest bidder; this auction process ensures that publishers maximize their revenue. Ad exchanges provide a single point of contact between publishers and ad buyers which improves efficiency. They also provide impression level data on visitors and web pages to advertisers, enabling them to modify their buying strategies based on real-time feedback. Exchanges also make it easy for both publishers and networks to fulfill campaigns, by delivering each impression when it is sold, instead of selling it in advance selling based on forecasts.
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