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OpenX in the News

  • December 19, 2011 / Financial Times

    Advertising: A market in transition

    The advertising industry is in the midst of a digital revolution as its clients follow their customers and shift resources to the web and new forms of interactive advertising emerge.To facilitate these changes, companies like Google, Yahoo! and smaller startups like OpenX, provide the digital advertising technology that businesses need to manage and maximise their ad revenues.

    The scale of these new operations is truly enormous. For example OpenX's ad serving products are used by more than 200,000 websites and serve more than 350bn ads monthly. In total the OpenX Market - an online exchange - reaches more than 400m monthly unique users worldwide.

    To understand more about how the advertising market has changed; and what the future might look like - I sat down with Tim Cadogan, OpenX's chief executive, who spent five years at Yahoo!, most recently as senior vice president of Global Advertising Marketplaces - before joining OpenX.

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  • July 29, 2011 / Media Post: Behavioral Insider

    An RTB Love Story: Energy Shot Upstart Gets Retail Blast From Display-Only Campaign

    Earlier this year BAZI worked with agency Recrue Media and the real-time bidding engine from OpenX to craft a digital-only drive that was aimed primarily at driving product recognition and ultimately retail sales. In creating a targeting strategy, Recrue went into the plan knowing that 5-Hour already owned TV and cable advertising and had a lock on certain consumer segments. "Going up against them was foolish," says Steven Bogue, Principal, Recure Media. "We had to identify where they are not."

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  • July 8, 2011 / Los Angeles Times

    William and Kate endorse London tech scene, play with HP TouchPad at L.A. event

    If you were Britain, whom would you enlist to help promote London's up-and-coming answer to Silicon Valley? Well how about the royal couple, William and Kate?

    The Duke and Duchess of Cambridge flew in from Canada to join a conference of venture investors and media executives in Beverly Hills on Friday evening, where the headline topic was how London's new "Tech City" could become a major technology center.

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  • July 7, 2011 / Investors.com

    Prince William & Kate Come to L.A. To Promote Tech

    While the tabloids and paparazzi are going gaga over the imminent arrival of Prince William and his new bride Kate Middleton to Los Angeles on Friday, the Duke and Duchess of Cambridge are getting down to more serious business. One of their first visits will be to a tech panel at the Beverly Hilton to promote London’s “Tech City.” The area in east London “is the fastest-growing technology hub in Europe,” according to the British Consulate-General office in San Francisco. The Royal Couple will attend the panel titled “Case Study on Tech City,” which includes CEOs of British descent who now run successful U.S. companies. Among them are Tim Cadogan, CEO of OpenX. (He recently did this Q&A with IBD.) Another is Dominic Wheatley, co-founder and chairman of SocialGo.

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  • June 27, 2011 / Investor's Business Daily

    OpenX Takes On Google, Others In Online Display Ads

    The technology of online display advertising is evolving rapidly, says Tim Cadogan, chief executive of OpenX. His startup recently received $20 million in funding led by the venture capital units of SAP (SAP) and AOL (AOL), along with two big Japanese groups, Mitsui Global Investment and Sumitomo's Presidio Ventures. It's now received $50 million in total funding.

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