April 3, 2012 / The Wall Street Journal
Samsung Plans to Market Ads on Its Digital Devices
Samsung Electronics Co. is taking a more hands-on role inserting advertisements into its mobile devices, putting the company in greater competition with Apple Inc. and Google Inc. Samsung said Tuesday that it is joining with closely held OpenX Technologies Inc. to enable advertisers to bid through an exchange for available space on applications running on its digital gadgets. The two will offer a service, called Samsung AdHub Market, that will enable advertisers to place targeted messages on Samsung phones and tablets beginning in the second half of the year. Those advertisers can purchase space within mobile devices both from app developers and Samsung, the companies say. Pricing hasn't been disclosed yet.
Read the Full Article



