Frustrated with low yields? Your SSP not delivering enough revenue? OpenX Lift is the only yield optimization technology to work completely within your ad server. This superior integration makes all your demand channels compete simultaneously to make you the most money from every single impression.Watch Now»
Led by Anke Audenaert, Vice President of Revenue Intelligence at OpenX, this webinar overviews how Revenue Intelligence helps publishers understand the total revenue potential of every page. Revenue Intelligence is a completely new approach to providing publishers with a holistic view of their ad monetization and content optimization data. Through a combination of advisory services and technology, we maximize the value of digital content and advertising monetization. Early users of Revenue Intelligence, including major newspaper chains and national magazines, have experienced revenue lifts as high as 90%.Watch Now»
"How to Optimize Content to Grow Revenue" webinar Watch Now»
Ad exchanges eliminate complexity and inefficiency by auctioning individual ad impressions in “real-time” between multiple advertisers, and selling them to the highest bidder; this auction process ensures that publishers maximize their revenue. Ad exchanges provide a single point of contact between publishers and ad buyers which improves efficiency. They also provide impression level data on visitors and web pages to advertisers, enabling them to modify their buying strategies based on real-time feedback. Exchanges also make it easy for both publishers and networks to fulfill campaigns, by delivering each impression when it is sold, instead of selling it in advance selling based on forecasts.