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OpenX Videos

OpenX Enterprise

  • Thinking Big about Revenue Management

    Tim Cadogan, OpenX CEO, presented "Thinking Big about Revenue Management" at the paidContent Advertising Conference in New York City, emphasizing that publishers using a single, integrated platform to manage all their ad revenue will make more money... including what's sold directly by their sales force and what's sold indirectly through an exchange.

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  • The Power of Revenue Serving

    Tim Cadogan, OpenX CEO, demystifies the world of ad serving, challenges the status quo, and compares digital advertising to selling airplane seats. Curious? In this video, Tim introduces a breakthrough concept for publishers: Revenue Serving.

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  • The Trouble With Ad Serving Today

    Frustrated with the complicated world of ad operations? Learn how OpenX Enterprise makes it easy...a single, simple place to manage and sell all your ad inventory.

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  • インターネット広告配信の難しさ

    Japanese translation of “The Trouble With Ad Serving"

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  • "The Total Cost of Ownership" Webinar

    Do you know how much you’re really spending to host your own ad server? It may surprise you. Watch this webinar to learn more about the ‘hard’ and 'hidden' costs associated with self-hosting. 

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OpenX Market

  • OpenX Market for Advertisers

    Learn how to reach your specific audience across OpenX Market with scalable controls and targeting.

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  • OpenX Market for Publishers

    Learn how OpenX Market can help publishers maximize yield and revenue across their inventory.

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  • The Trouble With Ad Exchanges

    Dazed and confused?  You're not alone.  See how Steve found a smarter way to sell all his inventory using OpenX Market.

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  • Dix Communications Doubles their Ad Revenue with OpenX Market

    OpenX in conversation with Andrew Dix, President of Dix Communications Internet -- a 100 year old media company that operates local newspapers and radio stations. Mr. Dix joined Raj Chauhan from OpenX at the Business Insider IGNITION conference and revealed how OpenX Market's real-time bidding doubled their revenue.

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  • Brand Technologies Turbocharges Ad Revenue with OpenX Market

    OpenX in conversation with Dr. Steve Mandell, Chairman of Brand Technologies -- an Internet publishing company with popular sites like Celebrity-Gossip.net and GossipCenter.com that receive 500 million monthly impressions.  Dr. Mandell joined Raj Chauhan, General Manager of Publisher Business at OpenX, at the Digital Publishing Summit to discuss the secrets of publisher success.

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  • OpenX Advertising Console

    An introduction and overview to the OpenX Advertising Console.

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  • Qasim Saifee presents at OMMA AdNets

    Qasim Saifee, our GM of Media Services, presented “Ad Exchange 2.0: Quality, Control & Efficiency” to the OMMA AdNets conference audience.

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  • アドエクスチェンジによるネット広告配信の難しさ

    Japanese translation of “The Trouble With Ad Exchanges"

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  • How to Sell on OpenX Market

     This "how-to" video tutorial shows publishers 3 different ways to sell their ad inventory on OpenX Market

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Product Tutorials

  • Tutorial 1: Users and Accounts

    The first tutorial in a series of eight, "Users and Accounts" explains the flexible user and account management structure of OpenX Enterprise. With Enterprise, you organize your business relationships by setting up accounts which define the publishers, advertisers, networks, and agencies that you work with.

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  • Tutorial 2: Inventory Management

    The second tutorial in a series of eight, "Inventory Management" explains classification and ad unit groups within OpenX Enterprise. By initially describing your inventory, inventory managers and ad traffickers speak the same language, simplifying operations and removing the need for cumbersome translation spreadsheets.

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  • Tutorial 3: Ad Products

    The third tutorial in a series of eight, "Ad Products" explains how to bundle ad inventory into sales-friendly packages.  Ad Products is a core ad serving feature on OpenX Enterprise, making coordination between your sales and ad operations teams is seamless.

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  • Tutorial 4: Market Opt-In

    The fourth tutorial in a series of eight, "Market Opt-In" introduces OpenX Market: the real-time ad exchange integrated within OpenX Enterprise. OpenX Market aggregates demand from the top DSPs, networks, and agency trading desks so publishers can increase revenue for their non-guaranteed inventory.

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  • Tutorial 5: Order Management

    The fifth tutorial in a series of eight, "Order Management" explains how to set-up an entire campaign from scratch, giving you total control over all targeting elements. Throughout this process, OpenX makes your inventory easy to find, categorizes it into targetable blocks, and simplifies forecasting.

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  • Tutorial 6: Audience Segmentation

    The sixth tutorial in a series of eight, "Audience Segmentation" explains how publishers can use their audience data to raise CPMs and maximize revenue. Audience Segmentation enables publishers to reach valuable demographic groups with a powerful toolbox of targeting, reporting, and forecasting features.

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  • Tutorial 7: Targeting

    The seventh tutorial in a series of eight, "Targeting" explains how targeting in OpenX Enterprise is simple, intuitive, and flexible. You don't have to sift through a long list of zones, or struggle to remember complicated naming conventions. Enterprise was designed so that traffickers can target inventory in the same way they speak about the inventory: using plain English.

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