Ad exchanges eliminate complexity and inefficiency by auctioning individual ad impressions in “real-time” between multiple advertisers, and selling them to the highest bidder; this auction process ensures that publishers maximize their revenue. Ad exchanges provide a single point of contact between publishers and ad buyers which improves efficiency. They also provide impression level data on visitors and web pages to advertisers, enabling them to modify their buying strategies based on real-time feedback. Exchanges also make it easy for both publishers and networks to fulfill campaigns, by delivering each impression when it is sold, instead of selling it in advance selling based on forecasts.
Ad Delivery Fully customizable ad serving solutions for businesses of any size
Ad Manager Take control of your advertising with our easy-to-use management tools
Ad Networks Connecting publishers and advertisers has never been easier with our powerful platform
Ad Server Scalable hosted ad serving solution for publishers, advertisers and ad networks
Ad Server SolutionsPower all of your digital advertising with the OpenX one-stop solution
Advertising Management Oversee campaigns and attract your target audience with our management tools
Affiliate Marketing Online advertising comes in many forms, let OpenX optimize your revenue
Behavioral Targeting Identify and attract your ideal audience through advanced targeting
Click-through Rate Increase impressions and optimize CTRs in our ad marketplace
Geotargeting Don't waste time advertising to the wrong crowd, target your audience by geographic location
Mobile Ad Server Target a whole new market through mobile ad serving
Multimedia Ads Find support for text, audio, animation, and video ads
Open Source Ad Server Robust, scalable, and free ad serving solutions
Plug-ins Plug-ins and development support to customize your ad serving solution
Yield Optimization Generate revenue, cut ad serving costs, and streamline your business
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