Advanced science. Smarter decisions. Superior monetization.

Case Studies

These case studies are designed to educate all users of ad servers, from startups to seasoned professionals.

  • OpenX/Lycos case study
    Healthy Competition Quadruples Lycos Yields

    Lycos, one of the original Internet brands, has evolved from a search engine into a comprehensive network of social sites. In 2009, Lycos adopted OpenX Enterprise as its ad server and recently began selling non-guaranteed inventory through OpenX Market.

    “Within two months our CPMs grew from $0.25 to well over a dollar. Some days CPMs are $2.00 and in select placements, we see $3.75,” said Kristyn Lyons, Ad Ops Manager at Lycos.

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  • OpenX/DixCom case study
    DixCom Attracts Big Buyers with OpenX

    DixCom, a 100 year old media company operating local newspapers, first selected OpenX Enterprise for ad serving. Then, when they integrated with OpenX Market, a global pool of advertisers started bidding for their non-guaranteed inventory. The result: DixCom doubled their revenue.

    "I fully expect our CPMs to continue to rise," said Mr. Dix, President of DixCom Internet.

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  • OpenX/Breaking Media case study
    OpenX Guarantees Ad Revenue for Breaking Media

    Breaking Media is the parent company of AboveTheLaw. com, DealBreaker.com, and Fashionista.com, attracting 2.2 million unique readers per month. When Breaking Media sent inventory to OpenX Market, CPMs soared.

    Then OpenX approached Breaking Media with a compelling proposition: send us your unsold inventory, and we’ll give you a revenue guarantee for it...

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  • Blu Trumpet/OpenX Enterprise Case Study thumbnail
    IAC Backed Blu Trumpet Taps OpenX Enterprise

    When launching Blu Trumpet – a monetization and distribution platform for mobile apps – the team knew it was critical to find a powerful ad-server they could build on, as well as a nimble technology partner. Impressed with OpenX Enterprise’s comprehensive technology, Blu Trumpet found a perfect fit. By selecting Enterprise as their ad server, Blu Trumpet used the flexible API and customized data logs to create a completely branded experience for their customers.

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  • Bazi/OpenX Market Case Study thumbnail
    Bazi Gets Boost on OpenX Market

    When planning the marketing campaign for Bazi Energy Drink, Recrue Media focused on a strategy that would set their client apart from the pack: launch Bazi’s product campaign exclusively on the Internet and radio. OpenX Market developed a marketing plan to reach and retarget Bazi’s key audience affordably by combining specific demographic groups with niche sites on our exchange.

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  • groupon
    You Know Groupon -- They Chose OpenX Enterprise

    Groupon picks OpenX Enterprise to serve ads in their 'deal of the day' emails. The payoff? OpenX saves them time and dramatically streamlines the process of updating content. Plus, community groups raise over $500,000 while increasing awareness for Groupon locally...

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  • The Running Network
    Running Network Chooses OpenX Enterprise

    The Running Network, a leading sports destination, struggled to manage their ad business efficiently across their 23 different sites. But after upgrading to OpenX Enterprise, they dramatically simplified their ad trafficking and reporting. Their ad team now has more time to create custom proposals for big brands like Nike & Brooks.

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  • Why AdBean Upgraded to OpenX Enterprise

    Ad systems innovator AdBean upgrades to OpenX Enterprise to accommodate growth. Why OpenX? After calculating the cost to host their own ad server, AdBean finds OpenX Enterprise saves them money. They also realize the real-time customer support enables AdBean to maintain better relationships with their top clients...

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