These case studies are designed to educate all users of ad servers, from startups to seasoned professionals.
JSOnline partnered with an SSP, but received very low CPMs, creating extra work and delivering modest revenue.
After testing OpenX Market in a 30-day trial, sending the exact inventory it previously sent to its SSP, JSOnline's CPMs leaped from $0.75 to $1.30 and leaderboard CPMs soared to $1.29 – a 400% increase.
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As traffic grows, so should revenue. But for ChaCha, a Quantcast top 50 Q&A service that’s taking the market by storm, the financial rewards of exponential growth proved elusive.
Impressed with the OpenX “stack,” ChaCha started sending traffic to OpenX. The result: a 300% boost in yield that’s holding steady, even as volume continues to grow.
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Patient Conversation Media, Inc. operates a national network of virtual health care sites with 10 million unique users and 220 impressions per month.
Patient Conversation Media upgraded to the OpenX Enterprise ad server for its sophisticated targeting capabilities and when the company plugged into OpenX Market, they saw a 68% lift in CPMs.
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EyeCue Digital, a niche ad network, helps global brands reach their target audiences. When their clients bought video ads, success is measured by the number of engagements – the number of users who play a video for five or more seconds.
Prior to OpenX Market, engagement rates for these types of brand campaigns hovered in the 20 – 25% range. But when EyeCue Digital began buying inventory through OpenX Market, engagement rates shot up – often topping 80%.
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Lycos, one of the original Internet brands, has evolved from a search engine into a comprehensive network of social sites. In 2009, Lycos adopted OpenX Enterprise as its ad server and recently began selling non-guaranteed inventory through OpenX Market.
“Within two months our CPMs grew from $0.25 to well over a dollar. Some days CPMs are $2.00 and in select placements, we see $3.75,” said Kristyn Lyons, Ad Ops Manager at Lycos.
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DixCom, a 100 year old media company operating local newspapers, first selected OpenX Enterprise for ad serving. Then, when they integrated with OpenX Market, a global pool of advertisers started bidding for their non-guaranteed inventory. The result: DixCom doubled their revenue.
"I fully expect our CPMs to continue to rise," said Mr. Dix, President of DixCom Internet.
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Breaking Media is the parent company of AboveTheLaw. com, DealBreaker.com, and Fashionista.com, attracting 2.2 million unique readers per month. When Breaking Media sent inventory to OpenX Market, CPMs soared.
Then OpenX approached Breaking Media with a compelling proposition: send us your unsold inventory, and we’ll give you a revenue guarantee for it...
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When launching Blu Trumpet – a monetization and distribution platform for mobile apps – the team knew it was critical to find a powerful ad-server they could build on, as well as a nimble technology partner. Impressed with OpenX Enterprise’s comprehensive technology, Blu Trumpet found a perfect fit. By selecting Enterprise as their ad server, Blu Trumpet used the flexible API and customized data logs to create a completely branded experience for their customers.
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When planning the marketing campaign for Bazi Energy Drink, Recrue Media focused on a strategy that would set their client apart from the pack: launch Bazi’s product campaign exclusively on the Internet and radio. OpenX Market developed a marketing plan to reach and retarget Bazi’s key audience affordably by combining specific demographic groups with niche sites on our exchange.
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The Running Network, a leading sports destination, struggled to manage their ad business efficiently across their 23 different sites. But after upgrading to OpenX Enterprise, they dramatically simplified their ad trafficking and reporting. Their ad team now has more time to create custom proposals for big brands like Nike & Brooks.
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Ad exchanges eliminate complexity and inefficiency by auctioning individual ad impressions in “real-time” between multiple advertisers, and selling them to the highest bidder; this auction process ensures that publishers maximize their revenue. Ad exchanges provide a single point of contact between publishers and ad buyers which improves efficiency. They also provide impression level data on visitors and web pages to advertisers, enabling them to modify their buying strategies based on real-time feedback. Exchanges also make it easy for both publishers and networks to fulfill campaigns, by delivering each impression when it is sold, instead of selling it in advance selling based on forecasts.
Ad Delivery Fully customizable ad serving solutions for businesses of any size
Ad Manager Take control of your advertising with our easy-to-use management tools
Ad Networks Connecting publishers and advertisers has never been easier with our powerful platform
Ad Server Scalable hosted ad serving solution for publishers, advertisers and ad networks
Ad Server SolutionsPower all of your digital advertising with the OpenX one-stop solution
Advertising Management Oversee campaigns and attract your target audience with our management tools
Affiliate Marketing Online advertising comes in many forms, let OpenX optimize your revenue
Behavioral Targeting Identify and attract your ideal audience through advanced targeting
Click-through Rate Increase impressions and optimize CTRs in our ad marketplace
Geotargeting Don't waste time advertising to the wrong crowd, target your audience by geographic location
Mobile Ad Server Target a whole new market through mobile ad serving
Multimedia Ads Find support for text, audio, animation, and video ads
Open Source Ad Server Robust, scalable, and free ad serving solutions
Plug-ins Plug-ins and development support to customize your ad serving solution
Yield Optimization Generate revenue, cut ad serving costs, and streamline your business
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