These whitepapers are designed to educate all users of ad servers, from startups to seasoned professionals.
This whitepaper looks at current industry practice with respect to programmatic trading, and tries to predict some future trends based on an examination of responses from more than 800 digital buyers, sellers and intermediaries who make this marketplace at once so vibrant and complex.
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This whitepaper takes a deep dive into OpenX’s product strategy for monetizing publisher inventory. For publishers to earn what their inventory is really worth, they need a platform that enhances their ability to develop a coherent revenue strategy, get the best price for their inventory, and increase efficiencies.
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As advertisers become more sophisticated about using targeting to drive media buying decisions, the value of audience data has grown, creating an opportunity for publishers to develop their own consumer data and use it to increase ad revenue.
This whitepaper describes the steps publishers should take to develop targeted audience segments based on user data to drive up CPMs and sell-through rates.
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This white paper explains what DSPs are and how they work with online ad exchanges like OpenX Market. It reviews what opportunities they create for both advertisers and publishers and what publishers in particular can do to profit from them...
Download WhitepaperThis whitepaper compares ad networks and ad exchanges from the perspective of web publishers looking to maximize their advertising revenue. It outlines the fundamentally different ways in which ad networks and ad exchanges sell publisher inventory, highlights the benefits of ad exchanges over ad networks in terms of driving up publisher revenue, and explains why an ad exchange is an essential component of every publishers’ monetization strategy...
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Ad exchanges eliminate complexity and inefficiency by auctioning individual ad impressions in “real-time” between multiple advertisers, and selling them to the highest bidder; this auction process ensures that publishers maximize their revenue. Ad exchanges provide a single point of contact between publishers and ad buyers which improves efficiency. They also provide impression level data on visitors and web pages to advertisers, enabling them to modify their buying strategies based on real-time feedback. Exchanges also make it easy for both publishers and networks to fulfill campaigns, by delivering each impression when it is sold, instead of selling it in advance selling based on forecasts.
Ad Delivery Fully customizable ad serving solutions for businesses of any size
Ad Manager Take control of your advertising with our easy-to-use management tools
Ad Networks Connecting publishers and advertisers has never been easier with our powerful platform
Ad Server Scalable hosted ad serving solution for publishers, advertisers and ad networks
Ad Server SolutionsPower all of your digital advertising with the OpenX one-stop solution
Advertising Management Oversee campaigns and attract your target audience with our management tools
Affiliate Marketing Online advertising comes in many forms, let OpenX optimize your revenue
Behavioral Targeting Identify and attract your ideal audience through advanced targeting
Click-through Rate Increase impressions and optimize CTRs in our ad marketplace
Geotargeting Don't waste time advertising to the wrong crowd, target your audience by geographic location
Mobile Ad Server Target a whole new market through mobile ad serving
Multimedia Ads Find support for text, audio, animation, and video ads
Open Source Ad Server Robust, scalable, and free ad serving solutions
Plug-ins Plug-ins and development support to customize your ad serving solution
Yield Optimization Generate revenue, cut ad serving costs, and streamline your business
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