OpenX Market

OpenX Market (ALPHA) is the latest service from OpenX. The Market is a place where publishers can easily make their advertising space available to large numbers of buyers (including ad networks and agencies). Those buyers get the opportunity to bid for each impression, with the highest bidder displaying their ad if their bid beats a floor price set by the publisher.

For more information see the OpenX Market FAQ

What sellers get

Higher CPMs. Because advertisers bid on an impression-by-impression basis, we match your inventory with the highest paying advertisers every time
Risk free. Sellers set a floor price for their inventory: the OpenX Market will only serve ads if they pay better than existing advertisers – if they don’t, sellers show the same ads as they did before
Control. Sellers enable / disable the Market on a campaign-by-campaign basis

What buyers get

Quality. The OpenX Market is built for the trading of ad space on high quality, independent niche sites that make up OpenX’s publisher community
Reach, targeting and control. Publishers can bid for impressions based on contextual, behavioural and demographic data provided by OpenX and 3rd parties: enabling them to bid the amount they want in order to reach the audience they want.

How do I participate now ?

How do I participate in future ?

Very shortly we will be introducing new products that will allow publishers to integrate into the Market without requiring an OpenX Hosted Account:

Plug-ins for OpenX Ad Server
Plug-ins for popular CMS systems like Wordpress and Joomla
Ad tags that integrate into your website or ad server

For any further information, or if you would like to be part of the Beta group who test these products please contact us.