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Probability

The Probability tab lists all banners currently considered for delivery in a zone:

  • Name: the banner linked to this zone.
  • Probability: the likelihood this banner will be displayed in this zone when a user visits the web page(s) of which the zone is a part.
  • Limitations: if any delivery limitations have been placed on the linked banners, i.e. capping, they will be mentioned here.
  • Show banner: click here to open a popup containing your banner.

Note: To change the probability of delivering a banner change the priority settings in the Campaign page or alter the weight of the banner in the Banner page.