Click on Advanced Reports when in the Statistics view and you will be presented with a number of more in-depth reporting options.
The options are:
- Advertising Analysis Report: a breakdown of advertising for a particular advertiser by day, campaign and zone
- Campaign Analysis Report: a breakdown of advertising for a particular campaign by day, banner and zone
- Conversion Tracking Report: a detailed breakdown of all conversion activity by an advertiser
- Campaign Delivery Report: delivery statistics for all campaigns which were live during the specified period for which impressions, clicks and/or conversions have been booked.
Clicking on any of these will take you to the chosen report's screen. Select the Period, Limitations and Worksheets you want, then click Generate to produce your report in an Excel format. Please note that worksheets cannot be generated for campaign delivery reports.
Note: Limitations - by advertiser and website - can be applied to the extent of the above reports as desired.
Some Report Abbreviations
Req: requests (user requests an ad; by default this is not logged)
Impr: impressions (user requests an ad, and ad is delivered to user)
Clicks: click
Ctr: click through ratio
Conv: conversion (sale)
Pend conv: pending conversion (not approved)
Impression SR column: sale ratio: ratio of sales to impressions
Click SR column: sale ratio: ratio of sales to clicks
Rev: revenue
Cost: media cost
Num.Items: the number of items inside a conversion (i.e. when you sell two books in one sale)
Tech Cost: tech cost of a banner
Income: revenue minus technology cost
Inc. Margin: income/revenue
Profit: (revenue) minus (technology cost) - (cost)
Margin: gross profit/revenue
ERPM: (revenue/impressions * 1000)
ERPC: (revenue/clicks)
ERPS: (revenue/conversions)
EIPM: (income/impressions * 1000)
EIPC: (income/clicks)
EIPS: (income/conversions)
ECPM: (cost/impressions * 1000)
ECPC: (cost/clicks)
ECPS: (cost/conversions)
EPPM: (profit/impressions * 1000)
EPPC: (profit/clicks)
EPPS: (profit/conversions)
Show ERPM column: effective revenue per thousand impressions (e.g. 1,000,000 imps -> 1,000 clicks -> 10 sales @ $100/sale => 10*$100 / 1,000,000 per imp)
Show ERPC column: effective revenue per click
Show ERPS column: effective revenue per sale
Show EIPM column: effective income per thousand impressions (subtracting costs, like technology costs and generating net amounts)
Show EIPC column: effective income per click
Show EIPS column: effective income per sale
Show ECPM column: effective cost-per-thousand impressions (e.g. 1,000,000 imps -> 1,000 clicks -> 10 sales. Cost per imp = 0.01c : 0.01*1,000 = 10c)
Show ECPC column: effective cost-per-click
Show ECPS column: effective cost-per-sale
EPPM: effective profit per thousand
EPPC: effective profit per click
EPPS: effective profit per sale
