Trackers allow you to monitor conversions instigated by a visitor to your website(s) clicking on an ad. Conversions are most commonly measured as sales, leads or signups. From the Advertiser screen click on the Trackers tab:
You will now see a list of campaigns (and linked campaigns) to which you have added trackers. You have the option to Add new tracker or, in the Actions box in the top right-hand corner of the screen, Add new campaign. Alternatively, you can click on any listed campaign to review and adjust your Tracker Properties.
The Add new tracker and Tracker Properties tabs are identical. Within them you can make enter information or make adjustments to the Tracker Information form:
- Name: assign your tracker a name of your choice.
- Description: this field serves as a reminder for this particular tracker.
- Conversion Type: this dropdown menu lets you choose between Sale, Lead and Signup, according to the type of conversion you want to track for this campaign.
- Default Status: the dropdown menu offers Approved, Ignore or Pending.
