These policies apply to our demand partners, meaning anyone who buys inventory on the OpenX Market. These policies don’t replace or alter your OpenX Market agreement – they are in addition to those terms. OpenX may update these policies from time to time.
Prohibited Creatives and Related Content
You cannot use the OpenX Market for ads that do any of the following (or link to any website or other online property that does any of the following):
- Contain nudity or suggestive content or images;
- Promote adult products, including sex toys and sexual enhancers;
- Promote online gambling;
- Promote adult-themed dating, escort services, “mail-order brides,” or similar services;
- Install spyware, trojans, viruses or other malware;
- Incite hatred of any race, religion, creed, class or ethnic group, or of any individual or group;
- Describe, depict, or glorify pain, suffering, torture, violence or death of or against humans or animals;
- Offer to sell or provide design materials for firearms, ammunition, bombs and other weapons;
- Sell or promote illegal drugs, drug paraphernalia, or ways to pass a drug test;
- Promote P2P file-sharing, torrent, or anything that facilitates or promotes copyright infringement;
- Infringe intellectual property rights;
- Promote or contain libel or fraud;
- Violate any applicable law, regulation, governmental rule or court order
- Contain profanity;
- Promote hacking, cracking, or warez;
- Promote any other products, services, or content that are illegal, promote harmful activity, or infringe on the rights of others. This includes sites that provide "how-to" information on bomb-making, lock-picking, and similar topics;
- Sell or promote tobacco;
- Are misleading or contain content that is not reflective of what the user will find on the clickthrough URL;
- Employ phishing techniques or seek to trick the user into providing sensitive information by misrepresenting the identity of the advertiser;
- Mimic system errors or messages; and/or
- Are unbranded.
Preapproval Required
You can only use the OpenX Market for ads that do any of the following (or link to any website or other online property that does any of the following) if you have prior written approval from OpenX (email sufficing):
- Contain or depict alcohol, liquor or spirits;
- Sell or promote products related to sexual health, including condoms and birth control devices;
- Take over a page or expands beyond its original size;
- Promote or depict political or religious topics;
- Contain auto-initiated sound;
- Pop-up on a webpage, upon banner open, or upon page exit; and/or
- Contain excessive animation.
Prohibited Profiling
Demand partners may create targeting profiles or segments based on the ads they show to users and user interaction with those ads (as long as this is fully disclosed in your privacy policy and you follow all your legal and contractual obligations). Demand partners may not create targeting profiles or segments on the basis that a user has visited a particular publisher or website, the OpenX Market category(ies) that apply to the inventory, website or publisher, the content on the web page or website, or the general interest area(s) covered by the publisher. This doesn’t prohibit you from targeting ads in real time on the basis of the inventory category(ies) shown in the OpenX Market, as long as you don’t retain that information and/or include it in a targeting profile or segment.
Violations
At OpenX’s sole discretion, OpenX may assess a surcharge for any violation of these policies and/or immediately terminate your access to the Market (in addition to any other legal or contractual remedies). If OpenX assesses a surcharge, we will use our reasonable discretion to set the amount of the charge, taking into account the nature of the violation, the additional work and expense OpenX incurred in dealing with the violation, and the harm done to the OpenX Market, OpenX’s reputation and/or to other OpenX clients.
Effective January 16, 2013
